FRESH

A word that means a fresh start.

Every great journey begins with a simple idea. For today’s basket, that idea was to reimagine everyday shopping through a commitment to quality, convenience and trust. Born from the belief that good choices make everyday life better, today’s basket brings together a thoughtfully curated range of products under one roof. Our aim is to make shopping simpler and more rewarding, offering customers the convenience of finding what they need, all in one place.

The Story Behind Our Name

Freshness is more than a word to us; it is the foundation of our identity. It shapes the way we select our products, serve our customers and envision our future. Our logo captures this philosophy. The rising orange sun represents new beginnings, optimism and the promise of a brighter day, while the basket beneath symbolises the goodness we aspire to bring into every home. Together, they reflect what today’s basket stands for: a fresh approach to everyday living.

A Destination for Every Home

Our first store in Nellore marks the beginning of this journey. Spanning over 15,000 square feet across three floors, it is designed to bring together an extensive selection of everyday essentials, speciality products and lifestyle needs in one convenient destination.From fresh produce and quality meats to pantry staples, home essentials, general merchandise and large appliances, we offer a diverse shopping experience that caters to the needs of modern households.

What You’ll Find at today’s basket

Our diverse product range brings together the essentials that make a house a home.

Fresh Fruits & Vegetables: A vibrant selection of everyday produce for wholesome meals.
Fresh Chicken, Meat & Seafood: Carefully sourced products with attention to freshness, handling and packaging.
Dairy & Bakery: Everyday favourites for breakfast, cooking and family occasions.
Staples & Pulses: Rice, grains, lentils, flours and essential ingredients for everyday cooking.
Cold-Pressed Oils: Traditionally extracted oils that bring natural flavour and character to your kitchen.
Packaged Foods & Beverages: Convenient choices for every taste and occasion.
Snacks & Confectionery: Little indulgences and favourites to enjoy and share.
Personal Care & Home Essentials: Everyday necessities that make shopping simpler.
General Merchandise: A wide assortment of practical products, household accessories and lifestyle essentials, bringing convenience and variety to your shopping experience.
Large Appliances & Electronics: A selection of home appliances and electronic products designed to bring comfort, functionality and convenience to modern living.

Our Purpose

At today’s basket, we are building more than a retail store. We are creating a destination where customers can shop with confidence, discover quality products and find everything they need for their everyday lives. As we look towards expanding into more cities across India, our commitment remains unchanged: to put customers first, uphold the standards we believe in and build lasting relationships through consistency and care.

today’s basket is part of Arunachala Logistics Pvt Ltd, a leading logistics service provider in India…, bringing together a vision for retail with a foundation in operational excellence. — today's basket, a fresh start

Tracy
Fresh Chicken, Meat & Seafood
Freshness Sealed In. Quality You Can Taste

From carefully sourced cuts to the final seal, we give every product the attention it deserves. Our vacuum-packaging process limits exposure to air, helping preserve the natural texture, flavour and quality of fresh chicken, meat and seafood. The secure seal also makes storage more convenient while keeping products neatly packed until they are ready for your kitchen.

Mary
Everyday Essentials
Good Ingredients. Smarter Packaging

A great pantry starts with ingredients you can rely on. Our selection of rice, pulses, grains, flours and cooking essentials is chosen to bring versatility to your everyday meals. Vacuum-packed to minimise exposure to air and moisture, our staples are better protected during storage, helping maintain their quality while offering a practical, space-saving way to organise your kitchen.

Julia
Pure Cold-Pressed Oils
The Art of Traditional Extraction

Some of the finest flavours come from keeping things simple. Our cold-pressed oils are made by gently extracting oil from carefully selected seeds and nuts, without the high temperatures used in conventional refining. This traditional approach helps retain their characteristic aroma, rich flavour and naturally occurring components, bringing the authentic taste of the ingredients to your everyday cooking.





Our Standards. Our Commitment.


Quality at the Source

We begin with carefully selected raw materials, prioritising quality, suitability and consistency. Every ingredient is chosen with consideration for the finished product and the experience it delivers.

Hygiene by Practice

Clean processing areas, sanitised equipment and responsible handling form the foundation of our operations. We maintain a disciplined approach to hygiene throughout preparation and packaging.

Controlled Processing

Our preparation methods are designed to maintain consistency across batches. By overseeing each stage closely, we can uphold product standards and respond promptly to areas that require attention.

Precision in Preparation

From ingredient handling and portioning to processing and final packaging, every stage follows a defined approach. This helps us maintain uniformity, minimise inconsistencies and deliver products with care.

Categories

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Specialities



CONTACT US

Your Store. Your Voice. Our Commitment.


A great shopping experience extends beyond the store. At Today’s Basket, we believe every interaction is an opportunity to build trust and strengthen relationships with our customers. Whether you are reaching out about a product, sharing feedback or exploring a business opportunity, we welcome the conversation.


Corporate Office: 8-2-1/1/3, Avtar Nivas, Srinagar Colony Main Road, Panjagutta, Hyderabad, Telangana-500082

Our Store: H No 24-1513/1 Dargamitta Nellore-524003 GST-37AAGCS1855C1ZG

Customer Support: 799 799 0707

We’re here to help bring your vision to life. Whether you have a suggestion, feedback, or a concern, we value your input and would be pleased to hear from you.

care.nellore@todaysbasket.com

Be part of a growing retail journey. Send your CV and a brief introduction to careers@todaysbasket.com

Opening soon in Hyderabad..

Our Next Chapter Begins in Hyderabad.
We are expanding our presence to bring the Today’s Basket experience closer to more communities. A new destination for everyday shopping is on its way.

TELLAPUR, HYDERABAD

Stay connected. Something good is coming.